RECOMMENDED READING |
1. Create culture that allows for, and learns from mistakes
as the picture at left illustrates
2. Create structured process – look for singles, not homeruns
3. Understand positioning – from the customers view, not Yours
4. Diagram the segments in your Industry
5. Know your Strengths & Weaknesses
6. Know your competitors Strengths & Weaknesses
7. Check your ego at the door – stay in segments that you know
8. Use Qualitative Research to explore ideas
9. Use Quantitative Research to project size
10. Learn by testing ideas with real customers ...
refine, modify, and test again
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