10 Tips for Business Growth
  • 1. Create culture that allows for, and learns from mistakes as the picture at left illustrates
  • 2. Create structured process – look for singles, not homeruns
  • 3. Understand positioning – from the customers view, not Yours
  • 4. Diagram the segments in your Industry
  • 5. Know your Strengths & Weaknesses
  • 6. Know your competitors Strengths & Weaknesses
  • 7. Check your ego at the door – stay in segments that you know
  • 8. Use Qualitative Research to explore ideas
  • 9. Use Quantitative Research to project size
  • 10. Learn by testing ideas with real customers ... refine, modify, and test again